Chelsea handed £10m boost with new sponsorship deal
Chelsea have agreed a £10m sleeve sponsorship deal with Cryptocurrency firm BingX which the Blues hope will be in place in time for the first leg of the Carabao Cup semi-final next week. After starting the current campaign without any shirt sponsorship deals, Chelsea found a £40m agreement with Infinite Athlete for the company's logo to appear on the front of shirts, but the club have been without a sleeve sponsor since another Cryptocurrency organisation, WhaleFin, terminated a £20m-a-year deal midway through last season. However, numerous sources have now stated that Chelsea have struck a £10m deal with BingX to sponsor the team's shirt sleeves for the remainder of the season. The agreement will see the BingX logo added to the sleeves this year, before transitioning to the primary sponsor of Chelsea's training kits, taking the place currently held by Trivago. Infinite Athlete will also move to the sleeves of the training kits from the start of the 2024/25 season. Co...